Top 5 Mexican Airbnb Markets to Invest in 2025

The Best Places in Mexico to Invest in an Airbnb Vacation Rental in 2025

Mexico is a great area to start investing in Airbnb. With its diverse culture, great climate, beautiful beaches, and its friendly people.

But, you have to choose the right region to invest in. When you plan to buy your home as an Airbnb investment property in Mexico.

Mexico is a huge place with many Mexican states and cities. If you find the right city or state, your home can bring in a great income.

Decide if you want to rent it out through sites like Airbnb and HomeAway. Or use a condo’s management company to take care of everything.

The state of Quintana Roo is the most profitable and fastest-growing state in Mexico for vacation rental properties.

Quintana Roo has 3 of the top 5 places on this list with Tulum, Playa del Carmen, and Cancun.
And 2 of the top locations are in Riviera Maya (Playa del Carmen & Tulum). A region of Quintana Roo which is the top region in all of Mexico for vacation rentals.

We’ve listed the 5 Best Places to invest in an Airbnb vacation rental in Mexico.

1. Tulum

Tulum, on Mexico’s Caribbean coast, is a gem among Mexican tourist destinations. The small town once. Tulum was off the radar of most visitors. But it has since emerged as a stylish alternative to other hot spots.

Tulum’s gorgeous, 1,000-year-old Mayan architectural ruins and bohemian vibe attracts global press.
The town is one of Riviera Maya’s hottest destinations.

Tourists flock to the beautiful white-sand beaches. And enjoy tropical cocktails served in chic bars. As well as its gourmet restaurants nestled in the jungle by night.

Tulum visitors provide a boost to the local construction and real estate industries.

In recent years, the popularity of Tulum as a vacation destination has led to a surge in building projects in the area. Including new condos and villas that are being built in gated communities such as Aldea Zama.

These properties are for buyers looking for a vacation home near the beach. And an investment property that can generate significant returns via short-term rental.

Tulum Vacation Rental Market Info:

Market grade: A+ with 5,186 Active Rentals

High travel demand with 84% entire home rentals

Average Daily Rate (ADR): $2,514

Median Occupancy Rate: 68%

Median Monthly Revenue: $34.2K

Rental Size: 1.8 Bedrooms / 4.9 Guests on average

Rental Channel Presence: Airbnb 81%

Click here to view Tulum Airbnb Properties for Sale
Click here to see the latest statistic for Tulum Vacation Rentals on Airdna.
Playa del Carmen Resort-like vacation rentals near the beach. In Corasol Playa del Carmen.

2. Playa del Carmen

Playa del Carmen is a popular spot for tourists on the sun-drenched Riviera Maya. It’s 40 miles up the coast from Tulum, and many tourists visit both places.

Playa del Carmen’s beaches are beautiful. And the city has developed a thriving tourist sector. Tourists enjoy galleries and shopping on Fifth Avenue (La Quinta Avenida).

And adventures such as ziplining, river rafting, snorkeling on the reefs surrounding Cozumel. As well as everything from beach clubs to trendy bars.

There are many condos and villas for sale in Playa del Carmen. Such as luxurious beach and golf resorts nearby, including the internationally renowned Mayakoba.

With luxury private community neighborhoods such as Corasol and Playacar.

You can invest in these real estate developments to enjoy Playa del Carmen’s established tourism sector.

Playa del Carmen Vacation Rental Market Info:

Market grade: A with 2,843 Active Rentals

High travel demand with 84% entire home rentals

Average Daily Rate (ADR): $1,643

Median Occupancy Rate: 55%

Median Monthly Revenue: $17.4K

Rental Size: 1.9 Bedrooms / 5.1 Guests on average

Rental Channel Presence: Airbnb 77%

Click here to view Playa del Carmen Airbnb Properties for Sale

Click here to see the latest statistic for Playa del Carmen Vacation Rentals on Airdna.

3. Cancun

Cancun is one of Mexico’s prime resort locales. Cancun attracts 3 million tourists yearly. Its blend of hotels, marinas, shopping, and nightlife. Close to Caribbean beaches and coral reefs.

Cancun, Mexico, is a beach lover’s paradise. For those who want to make the most of the sunny, tropical setting, there are hotel resorts of every size and style, marinas for boating and fishing, shopping opportunities galore, and lots of nightlife on the meandering Zone Hotelera strip just minutes from the Caribbean Sea and its world-renowned coral reefs.

Cancun’s thriving tourism industry has a positive effect on its real estate market, creating investment opportunities ranging from new construction villas, condos, and boutique hotels to waterfront properties in the booming marina community of Puerto Cancun.

Cancun Vacation Rental Market Info:

Market Grade: A+ with 8,511 Active Rentals

High travel demand with 71% entire home rentals

Average Daily Rate (ADR): $1,496

Median Occupancy Rate: 54%

Median Monthly Revenue: $16.4K

Rental Size: 2 Bedrooms / 5.4 Guests on average

Rental Channel Presence: Airbnb 86%

Click here to see the latest statistic for Cancun Vacation Rentals on Airdna.

4. Puerto Vallarta

Puerto Vallarta boasts golden sand beaches, charming Spanish colonial-style architecture, and picturesque cobblestone streets lined with inviting boutiques and restaurants.

It is a welcoming beach, culture, romance, and adventure destination, which is why it’s popular with couples, families, and people of the LGBT community.

There are a number of new condominium developments in the works that offer contemporary apartments complete with access to luxurious amenities such as roof-top pools, spas, and gyms.

Puerto Vallarta Vacation Rental Market Info:

Market Grade: A with 7,271 Active Rentals

High travel demand with 87% entire home rentals

Average Daily Rate (ADR): $2,511

Median Occupancy Rate: 45%

Median Monthly Revenue: $22.5K

Rental Size: 2.1 Bedrooms / 5 Guests on average

Rental Channel Presence: Airbnb 70%

Click here to see the latest statistic for Puerto Vallarta Vacation Rentals on Airdna.

5. Merida

A Spanish colonial city on the Yucatan Peninsula, Merida has an abundance of boulevards, plazas, and mansions; it is near the Caribbean Sea.

Merida is a culturally rich place with both American and Mexican influences and has a thriving expatriate population.

The city of Mérida, Yucatan has earned the honor of being named America’s Capital of Culture two times. It was also awarded the title of World Heritage Site by UNESCO in 1987.

This may in part be due to the strong Mayan influence on Merida, a legacy evident in its museums, anthems, and cantinas. The cuisine of Mérida is another aspect of culture to enjoy, as is the friendliness and welcoming nature of the city’s inhabitants, many of whom are Mayan.

Merida Vacation Rental Market Info:

Market Grade: A+ with 3,511 active listings

High travel demand with 64% entire home rentals

Average Daily Rate (ADR): $906

Median Occupancy Rate: 50%

Median Monthly Revenue: $8,490

Rental Size: 1.9 Bedrooms / 4.7 Guests on average

Rental Channel Presence: Airbnb 94%

Click here to see the latest statistic for Merida Vacation Rentals on Airdna.

Find an Airbnb in Riviera Maya Mexico today

Navigating the Airbnb Vacation Rental market in Riviera Maya Mexico can be a challenge. Tulum and Playa del Carmen are the hottest markets for Airbnb in Mexico.

But to make the right decision you will need help from an experienced and qualified Real Estate agent who can help you every step of the way. From finding and viewing the best Airbnb property opportunities to buying and closing on your Airbnb property.

Caribe Luxury Homes has helped many Americans, foreigners, and Mexicans find their perfect Airbnb investment property in Riviera Maya Mexico.

And the service of our real estate agents is free for you as the buyer of an Airbnb in Mexico.
Click here to chat with our qualified real estate agents in Riviera Maya Mexico at no obligation and for free today.

Are you interested in receiving the best listings in Riviera Maya Mexico? Click the links below:

Get the 10 Best Tulum Vacation Homes (to Rent Out) on Sale Now

Mexico Vacation & Investment Property for Sale

10 Best Tulum Condos for Sale Under $150k

10 Best Tulum Condos for Sale Now Under $300k

Get the 10 Best Tulum Pre Construction on Sale Now

View Tulum Mexico Real Estate Listings

Get Tulum Real Estate Listings

Read more helpful articles below:

Click here to read more about buying property in Mexico as a non-Mexican.